Participants will learn to plan effectively by identifying the purpose, audience, context, and constraints of their documents. They will then learn techniques to brainstorm key points and create content hierarchies that help the audience navigate the document efficiently.
Participants will be introduced to the three elements of persuasion – logic, emotion, and credibility. They will learn how to incorporate these elements into their writing to make compelling arguments and influence decision-makers effectively, equipping them with the skills and techniques needed to produce documents that inform, persuade, and drive action within their organisations.